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Branding has been around since 350 A.D and is derived from the word “Brandr”, meaning “to burn” in Ancient Norse language. By the 1500s, it had come to mean the mark that ranchers burned on cattle to signify ownership. Yet branding today is more than just a look or a logo. It has come to signify the emotional “gut feeling” reaction a company can elicit from its customers

Brand standards are a comprehensive set of instructions that define how a brand should visually present itself across various platforms. These standards govern the use of key brand elements—such as logos, colors, fonts, and imagery—to maintain a unified and recognizable identity in all forms of communication, including advertising, websites, social media, and packaging.

In less than two decades, social media has transformed from a novelty into a cornerstone of modern communication. Platforms like Facebook, Instagram, X (formerly Twitter), TikTok, and LinkedIn have reshaped how we connect, communicate, consume information, and even perceive ourselves. But as our screens glow with notifications and curated content, it's worth taking a step back to reflect on what social media is truly doing for—and to—us.