Many businesses in Ghana run everything from a Facebook or Instagram page. It is free and it works, until it does not.
You do not own your page
- Rules change overnight. Fewer people see your posts unless you pay.
- Accounts get hacked or blocked. Years of followers can disappear in a day.
- You compete with everything. Your post sits between friends, news and adverts.
A website works for you
- You own it. Your name, your address, your rules.
- People find you on Google. When someone searches for what you sell, your website can show up.
- It builds trust. Customers check for a proper website before they pay or sign.
- It turns visits into enquiries. Clear prices, a contact form, WhatsApp and directions in one place.
Use social media to get attention. Use your website to win the customer.
Use both together
The best approach is simple:
- Post on social media to reach people.
- Link every post and your bio to your website.
- Make your website the place where people get details and contact you.
Not sure where to start?
Take our free Digital Presence Check to see how easily customers can find and trust you online. When you are ready for a website that wins customers, talk to Codolla Studio.
